Case Study

Results

Industry: Marketing & Advertising

target Customers

Business Sizes

100 employees +

Turnovers

£50m+

Location

Global

Profession

Financial services

funnel content production

1

Content
Strategy

3

E-Books
Industry

3

Funnel
Webinars

4

Speaking
Opportunities

9

Leadership
Articles

56

Publication
Articles

30

LinkedIn
leadership posts

6900

Monthly
Traffic

18

Publication
articles

Case Study

Results

Industry: Marketing & Advertising

target Customers

Business Sizes

100 employees +

Turnovers

£50m+

Location

Global

Profession

Financial services

funnel content production

3

E-Books
Industry

3

Funnel
Webinars

4

Speaking
opportunities

56

Publication
articles

30

LinkedIn
leadership posts

6900

Monthly
Traffic

details

Paving the Way:

From Reputation to Creative Expansion

The Challenge: Standing Out in a Crowded Market

The marketing landscape is a battlefield – fiercely competitive and unforgiving of those who blend into the background. This forward-thinking agency recognized this harsh reality and understood that achieving creative success required more than their internal resources could offer. They grasped the power of collaboration, choosing a specialist consultancy like ours to unlock greater rewards.

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Our Solution:

Building Thought Leadership and Expanding Reach

  1. Audience Research and Segmentation: We embarked on a journey to understand the target audience in these new sectors. This involved market research, competitor analysis, and audience segmentation. By identifying ideal client profiles and their content preferences, we could tailor content that resonated deeply.
  2. Content Calendar Development: Based on audience insights, we crafted a comprehensive content calendar. This calendar outlined a strategic mix of content formats delivered at optimal frequencies to keep the agency top-of-mind.
  3. Content Creation: Our team of skilled writers and creatives developed content that was both informative and engaging. This includes:
    • Thought Leadership Articles: In-depth pieces showcasing the agency’s expertise, published in relevant online publications and industry blogs.
    • Compelling Case Studies: Real-world examples of their successful projects, demonstrating the agency’s creative capabilities across different industries.
    • Bite-Sized Social Media Content: Engaging social media posts (LinkedIn, Twitter) that sparked conversations and highlighted their creative approach.
  4. Content Distribution Strategy: We ensured content reached the right audience at the right time. This involved organic social media promotion, influencer outreach, and paid advertising strategies where appropriate.
  5. Content Performance Measurement: We tracked key metrics (website traffic, social media engagement, lead generation) to monitor content performance and adapt the strategy as needed.

The Outcome:

A Surge in New Business Interest

The results spoke volumes. Prospective clients took notice. Traffic soared, and the agency’s new business team found themselves busier than ever. Our content strategy ignited a wave of interest, giving potential clients compelling reasons to choose them. We delivered not just a content plan, but a blueprint for creative expansion.

Testimonial

The team’s industry experience and extensive network has been incredibly valuable as we navigate the daily challenges of building our business. Whether it is digital marketing, content generation, or relationships with the press, it is good to know we have a team who can quickly and effectively get us a solution.

Case Studies

SAAS

Want to replicate this success for your brand?

Contact us today and let’s discuss how we can develop a data-driven content strategy that propels your business to new heights.

MARKETING & ADVERTISING

Ready to turn heads and attract new business opportunities?

Our expertise can craft a content strategy that makes your brand an irresistible force. Contact us today for a consultation.

COACHING

When our coaching consultancy client desired to reach new heights, we became their base camp.

We provided the foundational tools and guidance necessary to support their successful journey towards achieving their ambitious goals.

Your audience is out there

Your online credibility starts here. No tricks or murky tactics.

Just hard work, expertise and journalist grade content.